When the phone rings or we receive an email from a new owner asking about our property management services, the first question they usually ask is how much do we charge. I’m always puzzled by that. They haven’t told us anything about their property or asked us anything about our services. It seems as though the only thing of importance is the price. This is common, and I wondered why. So, I Googled it. After reading many articles, some dating back decades, I found studies that indicated the reason consumers ask price questions first is because it’s something they’re comfortable asking. They don’t know what questions to ask, so price is their determining factor in a property management service or any other product or service. (more…)